Friday, September 30, 2011

Thursday scripted newcomers aren't popping

Fox has swooped in and won another Thursday in demos getting a 2-hour ''The X Factor,'' while CBS comedy ''How to become Gentleman'' fought within the premiere together with other scripted beginners like NBC's ''Whitney'' and CBS' ''Person of Interest'' released OK but nothing-special amounts inside their second activities. According to preliminary national estimations from Nielsen, Fox's ''The X Factor'' averaged a potent 3.8 rating/10 participate grownups 18-49 and 11.9 million audiences overall from 8 to 10 p.m., peaking getting a 4.3 demo score and nearly 13 million total audiences and lifting Fox to victory in grownups 18-49 and 25-54. When excellent can be found in this mid-day, ''X'' is predicted being lower inside the single-digit rates versus. the other day , a far greater hold than most scripted series. At CBS, ''The Large Bang Theory'' centered Thursday's 8 o'clock half-hour (4.8/15 in 18-49, 14.5 million audiences overall), on componen having its week-ago delivery inside the half-hour and topping runner-up ''X Factor'' by 6 shares in 18-49. It absolutely was a sizable dropoff, though, at 8:30 p.m. for your debut of ''How to become Gentleman'' (2.7/8 in 18-49, 9. million audiences overall), which substantially underperformed the retention of last fall's ''Bleep My Dad States.'' News was better for your Eye at 9 p.m., where ''Person of Interest'' (2.7/7 in 18-49, 12.4 million audiences overall) declined a great 13% inside the demo and 7% in general audiences despite a lead-because was under half of exactly what it was on premiere evening even though it again finished fourth in 18-49, it elevated to 3rd in 25-54 (3.8/9). At 10, ''The Mentalist'' (2.5/7 in 18-49, 12.7 million audiences overall) placed second in 18-49 and first in 25-54 and total audiences. NBC again started progressively with ''Community'' (1.8/5 in 18-49, 4. million audiences overall) and ''Parks and Recreation'' (2.1/6 in 18-49, 4.4 million audiences overall) before rising at 9 p.m. with ''The Office'' (3.4/9 in 18-49, 6.6 000 0000 audiences overall). At 9:30 p.m., ''Whitney'' (2.5/6 in 18-49, 5.4 million audiences overall) fell off a little a lot more than its ''Office'' lead-in, nonetheless its 74% retention remains fairly good. Losing into the hazardously low range, though, was 10 p.m. drama ''Prime Suspect'' (1.5/4 in 18-49, 5.6 000 0000 audiences overall) , even though it used to be just a little before last season's weak ''The Apprentice.'' ABC saw ''Charlie's Angels'' (1.5/4 in 18-49, 7.2 million audiences overall) tumble greater than 25% in the OK premiere of the other day, losing to last among the Large Four in demos for your 8 o'clock hour. ''Grey's Anatomy'' adopted (3.5/9 in 18-49, 10. million audiences overall) getting another-place demo finish , lower 15% in the two-hour premiere of the other day and many 20% in the second week of a year ago but nevertheless the night's No. 1 drama in demos. At 10, ''Private Practice'' (2.8/8 in 18-49, 7.9 million audiences overall) stood a solid season premiere, leading its broadcast competition among teens having its top score since December. CW's ''The Vampire Diaries'' (1.3/4 in 18-49, 2.7 million audiences overall) was up overall versus. the other day (including by 17% in grownups 18-34), while ''The Secret Circle'' (.9/2 in 18-49, 2.millions of audiences overall) was flat or up just a little in lots of groups. Preliminary 18-49 earnings for your evening: Fox, 3.8/10 CBS, 3./8 ABC, 2.6/7 NBC, 2.1/6 CW, 1.1/3. In general audiences: CBS, 12.3 million Fox, 11.9 million ABC, 8.4 million NBC, 5.2 million CW, 2.4 million. Contact Ron Kissell at ron.kissell@variety.com

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